CAMPAIGN PROPOSALS & ANALYSES

Below are files of original campaign proposals and campaign analyses that I created over the last two years through my public relations courses.

In the campaign proposals, I developed thorough action plans and implementation guides using timelines, goals and objects, strategies and tactics, budgets, and evaluation methods. 

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In the campaign analysis, I reviewed a  Silver Anvil Award winning public relations campaign. I evaluated the campaign's development and performance using many considerations that included (but were not limited to) rewriting the stated objectives to ensure they were SMART (Specific, Measureable, Actionable, Relevant to the Goal, Timely) and making sure the creative elements were prevalent and effectively utilized throughout the campaign. 

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If you have any questions regarding the samples below, please don't hesitate to reach out!